Dupont Soda
Label & Poster Design, Bar Dupont, Washington, DC
For this project, an upscale hotel bar needed label and table tent designs for a new line of in-house bottled carbonated cocktails. Launching in the spring, the visual direction for the labels leaned into a fresh, outdoorsy feel. The product logo reimagines the iconic Dupont Circle fountain—transforming the central statue into a coup glass for a clever nod to place and product.
For the table tents, I aimed to strike a balance between sophistication and playfulness—something polished but not too serious. I chose a primary typeface with a bit of flair, paired with a clean, modern secondary font to keep things grounded. A muted background color lets the bottles and labels do the talking, keeping the focus right where it belongs.
